How the creators of Nickel Boys brought a fresh approach to their storytelling

How the creators of Nickel Boys brought a fresh approach to their storytelling

Based on the Pulitzer Prize winning novel by Colson Whitehead, Nickel Boys chronicles the powerful friendship between two young Black teenagers navigating the harrowing trials of reform school together in Florida. Elwood Curtis is on the cusp of adulthood, mere days away from attending his first college classes, when an innocent wrong -place/wrong-time misstep reroutes…

The Regime | VFX Breakdown

The Regime | VFX Breakdown

From digitally reimagining Vienna’s Schönbrunn Palace to creating dramatic warzone transitions, decaying prosthetics, and realistic crowd scenes, Union delivered an immersive and visually arresting experience. Their extensive work included everything from CG landscapes and atmospheric effects to digital crowd integration and custom screen graphics, enhancing every corner of The Regime’s gripping story. If you haven’t…

Evelin van Rei NSC | Citibank Commercial

Evelin van Rei NSC | Citibank Commercial

The Paralympic campaign from Publicis responds to common questions about the cause of athletes’ impairment with unexpected answers. The commercials, which launched during the Paris 2024 Opening Ceremony, redirect the question “What happened?”— usually a query about what caused the athlete’s disability — with narratives about the athletes’ achievements. The pieces highlight athletes Alice Tai (para swimmer, Great…