Freefolk take CG to new heights for Škoda
Created by FCB London, the global campaign for the brand’s new electric model Enyaq, showcases the vehicle’s aerodynamic features, with the 60-second hero film created in collaboration with directors Ian Pons Jewell, Yukihiro Shoda (Prod Co.) and Freefolk.
So, what happens when you drop a car and an umbrella in a vacuum chamber?
Without air, everything moves in the same way, and the car falls slowly through the chamber at the same pace as an umbrella before landing on the ground, intact. Safely back on the ground, the car exits the vacuum chamber and drives in the real world, illustrating that, thanks to its design, it moves beautifully even where there is air.
In crafting the campaign, the Freefolk team, led by their Creative Director Jason Watts, built a CGI replica of the biggest vacuum chamber in the world – the NASA Space Power Facility in Ohio, United States – and plugged in all of its calculations to see how the Enyaq and the umbrella would realistically fall in that environment.
Freefolk
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