Evelin van Rei NSC | Citibank Commercial

Evelin van Rei NSC | Citibank Commercial

The Paralympic campaign from Publicis responds to common questions about the cause of athletes’ impairment with unexpected answers. The commercials, which launched during the Paris 2024 Opening Ceremony, redirect the question “What happened?”— usually a query about what caused the athlete’s disability — with narratives about the athletes’ achievements. The pieces highlight athletes Alice Tai (para swimmer, Great…